Be Found. Be Measured. Be Chosen.
AI Visibility & Digital Analytics Consultant
Leverage over a decade of analytics expertise to transform your data into actionable insights. I build custom measurement frameworks for AI visibility and privacy-focused web analytics, automate reporting workflows, and train teams to foster a data-driven culture. From measuring brand presence in AI platforms to optimizing business objectives with web analytics, I empower you to stay visible and competitive in the age of AI.
Get In Touch
Hi, I'm Wayne. Nice to meet you.
Currently based in Cologne, Germany, my specialization lies in AI visibility analytics and digital measurement frameworks. Having worked for industry leaders in e-commerce such as Kaufland e-commerce and Mytheresa, and as a senior consultant with IBM and Hopmann, I identify growth opportunities, streamline analytics processes, and translate big data into clear and actionable recommendations.
My services
Turn Your Data Into Insights
AI Visibility Analytics
Custom-crafted solution to measure and monitor how your brand, products, and content are represented across AI-powered search.
Digital Analytics
Implementation of privacy-centric web analytics measurement that derives actionable insights in alignment with your business objectives.
Excel Report Automation
Manual analysis and reporting in Microsoft Excel is error-prone and tedious. Streamline your data-driven workflow with custom VBA solutions.
Academy and Coaching
Hands-on workshops and personalized coaching on analytics, implementation, and strategy tailored to your team's skill level and business priorities.
three key advantages
Why companies choose to work with me
Faster Time-to-Insight
No lengthy internal processes or approval chains slowing things down. I collaborate directly with your team and move at your pace, focusing on what matters. Efficient, straightforward, no unnecessary overhead.
Privacy-First Measurement
I handle both implementation and analysis. Designing privacy-compliant tracking that captures what you need, then analyzing data to uncover strategic insights. Strategy and execution, combined.
Lead in AI-Driven Search
AI-powered discovery is reshaping how customers find brands. I build custom measurement frameworks to track your visibility across AI search, generative platforms, and recommendations.
our collaboration
A structured, three-step approach
Discovery & Assessment
We start by understanding your current measurement setup, business goals, and gaps. I assess what is working, what is missing, and what needs to change. From this, we define a clear roadmap and next steps.
Implementation & Training
I implement solutions and provide clear documentation so your team can maintain and iterate independently. Additional training workshops are available if your team needs deeper support.
Ongoing Support & Iteration
I optimize performance and refine strategy based on new data and learnings. I remain your strategic partner to ensure measurement evolves with your organisation.
Get In Touch
Ready to discuss your measurement challenges?
Let me help you build a measurement framework that actually drives decisions. Share your current setup and goals, and I will recommend concrete next steps tailored to your organization.